The letters are also compressed, further compounding the denseness and power of the brand and logo. Designed by Action Designer the bold typeface was chosen to reflect the essence of the entrepreneurs and their bold approach to business. Twins communications are described as a bold and creative team. Here are some examples of logos using typography to evoke a reaction. Perhaps you have scanned dozens of typefaces and not found one appropriate, always found yourself wondering about the typeface another designers logo uses or are just in awe about how a simple script change can alter the perception of a company so dramatically, this is the article for you. In today’s post we will provide some typography inspiration for even the most font fatigued. Typography is an art and while this can make the decision harder, that typography is not a science governed by rules is a cause to rejoice. The decision cannot be made from looking at previous data. Added to this, there are no hard and fast rules to determine what typography you should decide upon. The choice of script can alter the connotations from your design from goofy to sophisticated, from dainty to imposing. Different typefaces can transform the meaning of your logo and in turn the representation of your company. Unsurprisingly, there are many aspects to consider during design, one of which is typography. A successful logo will look seamless and fitting, throughout the passage of time. A company’s logo is the graphical embodiment of its values and branding identity.
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